SERICA 1174-4 Parade Ardoise

The maker

SERICA watches

SERICA gives its field and dive watches a recognisable sense of composition. Compact proportions and carefully arranged markers carry much of the appeal.

The Sensei take

The graphics are doing the work.

The 5303-1 Enamel Black with a 9h crown puts a particularly distinctive set of decisions into a 39mm case. The orientation, the dial graphics and the space around the markers all matter. A Soprod M100 COSC supplies the mechanical identity.

SERICA's interest in composition extends to the 1174-4 Parade Ardoise, where another shape changes the mood. The brand earns its appeal through decisions you can actually point to. It is good territory for a collector who gets more excited about a well-placed marker than a crowded specification table.

What we love

We love SERICA's graphic discipline. The 5303-1's black enamel face, 9h crown and arrangement of markers make a specific composition worth studying. Parade then changes the shape and mood, showing that the maker's interest in design extends beyond a single instrument-watch formula. The little decisions are the attraction.

Who are these watches for?

For a collector who notices the placement of a marker and has opinions about dial spacing. SERICA is especially inviting if you want compact proportions with a strong visual identity. We would explore the 5303 for its instrument character and Parade when a different outline is what your collection needs.

Where we would start

5303-1 Enamel Black 9h is our starting point, with the 39mm format and Soprod M100 COSC. 1174-4 Parade Ardoise is the separate shape-led temptation.

A preference made in the details

5303-1 Enamel Black 9h would be our SERICA starting point because it offers several specific things to appreciate together: crown orientation, dial composition and the 39mm outline. The movement identity adds another detail once the appearance has drawn you in. Parade Ardoise is the separate choice when a different shape is what you want. We would keep that distinction clear, choosing the particular collection for its own design rather than assuming one reference can represent every side of the maker.

5303-1 Enamel Black - 9h crown

The 5303-1's nine-o'clock configuration puts the left-crown idea into a 39mm diver. It offers a useful contrast to the larger tool-watch cases elsewhere in the collection.

Explore 5303-1 Enamel Black - 9h crown →

1174-4 Parade Ardoise

Parade Ardoise puts Serica’s design language into a 35 by 41mm oval form. The slate, linen-texture dial gives the face interest without turning it into a complication display.

Explore 1174-4 Parade Ardoise →

5303-1 Chronomètre de Plongée

5303-1 earns its place through the relationship between its sparse dial, dual-graduation bezel and mesh bracelet. The 39mm case is restrained enough to let those choices remain the subject.

Explore 5303-1 Chronomètre de Plongée →

A taste of SERICA

The watches that make the case.

24 watches · showing 1–24

Start with the watches

Different watches. Different reasons to look.

Keep exploring the collection.