Brand Atlas
VerifiedBaltic
France · Est. 2017
Vintage soul, modern reliability, fair price.
The story
Baltic was founded in Besançon by Etienne Malec, who grew up sorting through his late father's box of mid-century watches. That box became the brief: make the vintage pieces he loved, but new, honest and affordable. A wildly oversubscribed Kickstarter in 2017 turned a personal homage into one of the most-loved names in the microbrand world.