Watch Sensei

Brand Atlas

Verified

Baltic

France · Est. 2017

Vintage soul, modern reliability, fair price.

FranceAssembled in France Website Instagram

The story

Baltic was founded in Besançon by Etienne Malec, who grew up sorting through his late father's box of mid-century watches. That box became the brief: make the vintage pieces he loved, but new, honest and affordable. A wildly oversubscribed Kickstarter in 2017 turned a personal homage into one of the most-loved names in the microbrand world.