Brand Atlas

Know the makers

Microbrands are defined by the people behind them. Explore them by country — where they're based, where they're made and what they stand for.

Canada

1 brand

Halios

Canada · est. 2009

2 watches

Design-led, diver-rooted, deliberately scarce.

Explore the brand →

France

1 brand

Baltic

France · est. 2017

3 watches

Vintage soul, modern reliability, fair price.

Explore the brand →

Singapore

1 brand

Zelos

Singapore · est. 2014

2 watches

Exotic materials, attainable prices.

Explore the brand →

Switzerland

1 brand

Formex

Switzerland · est. 1999

2 watches

Engineering as design.

Explore the brand →

United Kingdom

1 brand

Farer

United Kingdom · est. 2015

2 watches

British design, Swiss build, unapologetic colour.

Explore the brand →

United States

3 brands

Lorier

United States · est. 2017

3 watches

Vintage done faithfully, not nostalgically.

Explore the brand →

Monta

United States · est. 2016

2 watches

Luxury-grade finishing without the luxury markup.

Explore the brand →

Nodus

United States · est. 2017

2 watches

Accessible, accountable, made to keep.

Explore the brand →