Brands
Microbrands are defined by the people behind them. Search the full roster, filter by price or country, and dig into who they are and what they stand for.
Denmark · est. 2014
AV86 emphasizes the significance of moments in life, aiming to make watches that are not just timekeeping devices but also memory keepers.
United Kingdom · est. 2012
AVI-8 aims to blend functional design with storytelling, celebrating the heroism of aviators.
France · est. 1992
The brand embodies the motto 'From the cockpit to the wrist', emphasizing functionality and distinctiveness in its watch designs inspired b…
United Arab Emirates · est. 2018
Bersigar seeks to revolutionize the perception of haute watchmaking by making luxury quality timepieces available to all audiences.
Slovakia · est. 2015
Biatec Watches is committed to providing exceptional craftsmanship and quality at fair prices, ensuring that their watches are accessible t…
Australia · est. 2020

Blessington Watches focuses on storytelling through each collection, capturing the essence of Australian wildlife, landscapes, and culture.
Switzerland · est. 2012

BOMBERG embraces an independent spirit, aiming to break conventional norms in watchmaking.
France · est. 2014
The philosophy of Charlie Paris revolves around combining elegance with accessibility.
China · est. 2016
CIGA Design believes in the principle of 'design equality,' aiming to make high-quality, beautifully designed watches accessible to everyon…
United States · est. 2016
The philosophy behind Dan Henry Watches is to make high-quality, aesthetically pleasing vintage watches at accessible prices.
China · est. 2016
Daniel Gorman's philosophy revolves around pushing the boundaries of watch design while ensuring affordability.
Hong Kong · est. 2014
EONIQ believes in empowering individuals to engage with horology through customization and personal expression.
United Kingdom · est. 2015

British design, Swiss build, unapologetic colour.
United Kingdom · est. 2015

Farer prides itself on meticulous design and high-quality Swiss craftsmanship, ensuring that each timepiece can stand the test of time.
France, USA, Hong Kong · est. 2015
The philosophy of Filippo Loreti centers on making great watches with thoughtful design accessible to everyone.
Canada · est. 2009
Design-led, diver-rooted, deliberately scarce.
Denmark · est. 2017
The philosophy of Henry Archer centers around the principles of the Bauhaus design movement, emphasizing that form follows function.
Singapore · est. 2017
Humism views watches as a canvas for artistic expression, drawing inspiration from the Kinetic Art movement.
Australia

The philosophy at KINETIC revolves around creating watches that reflect personal style while being suitable for various lifestyles, from wo…
United States
The philosophy of Matthew Mercury Watches centers around exceptional craftsmanship and the use of high-quality Swiss movements.
United States · est. 2013
The philosophy of MINUS-8 centers on creating original and reliable watches that are built to last.
United States · est. 2002
Mk II Watches strives to reinterpret and evolve classic watch designs that blend utility, reliability, and timelessness.
United Kingdom · est. 2020

Monomods positions itself against "watch hype" — pushing back on watches that look premium but hide what actually matters: overdesigned dia…
United States · est. 2016
Luxury-grade finishing without the luxury markup.
Bulgaria · est. 2024
The philosophy of Ninov Watch Co revolves around the belief that a watch holds not just the time, but significant memories and experiences.
Switzerland · est. 1926

Nivada Grenchen's philosophy revolves around reviving its historical designs while incorporating modern manufacturing techniques.
Switzerland · est. 2018
At NORQAIN, the philosophy centers around adventure, individuality, and quality craftsmanship.
United States · est. 2018
Nubeo's philosophy centers around 'Design meets Precision,' combining modern aesthetics with high-quality Swiss craftsmanship.
United States · est. 2017
The philosophy behind Ocean Crawler revolves around meticulous craftsmanship and durability.
Australia · est. 2009
At Panzera, watches are seen as a reflection of individuality, going beyond mere functionality to make a statement.
United States · est. 2017
Paul Rich believes everyone has finite time in life and aims to help individuals savor each day with their beautifully crafted timepieces.
Denmark · est. 2014
REC Watches embodies the philosophy of 'Recover, Recycle, Reclaim', where they salvage materials from legendary vehicles to create timepiec…
United States · est. 2014
The philosophy of RGMT centers on quality, reliability, and functionality.
Australia

Rogue Watches aims to combine precision, durability, and individuality in every piece.
United States · est. 2012
Rpaige Watches aims to combine the elegance of vintage movements with contemporary design, emphasizing unique craftsmanship and limited edi…
United Kingdom · est. 2013
Spinnaker Watches draws inspiration from historical diving aesthetics and the allure of the ocean.
Germany · est. 2016
The philosophy of Sternglas centers around making timeless design accessible to everyone.
United Kingdom · est. 2021
Stirling Timepieces is committed to producing high-quality, rugged watches specifically designed for the needs of military personnel and ou…
England · est. 2018

The brand is committed to crafting timeless watches that reflect British heritage and culture.
null · est. 2012
The philosophy of Thomas Earnshaw revolves around creating high-quality timepieces at fair prices while embracing vintage watchmaking techn…
Mexico · est. 2026

Tsar Bomba believes in fusing the precision of Swiss craftsmanship with the versatility of interchangeable modular components.
Germany · est. 2004

Tufina aims to combine traditional watchmaking techniques with modern design and technology, offering luxury timepieces at reasonable price…
Japan · est. 2014

UNDONE believes that watches are more than mere timepieces; they are reflections of individuality and stories.
United Arab Emirates · est. 2019

VALUSIS believes that luxury should be defined by craftsmanship rather than price.
Sweden · est. 2012
The brand is committed to crafting contemporary watches that blend Scandinavian minimalism with influences from Southern European culture.
Australia · est. 2020
Galo's philosophy centers on creating watches that are both meaningful and characterful, prioritizing design and quality over traditional w…
United Kingdom · est. 2016

William Wood Watches merges craftsmanship with a deep respect for the firefighting profession.
Hong Kong · est. 2012
WISHDOIT embodies the idea that quality should not come at a premium.
A maker the Sensei keeps coming back to.
France · est. 2014
The philosophy of Charlie Paris revolves around combining elegance with accessibility.
Denmark · est. 2014
AV86 emphasizes the significance of moments in life, aiming to make watches that are not just timekeeping devices but also memory keepers.
null · est. 2012
The philosophy of Thomas Earnshaw revolves around creating high-quality timepieces at fair prices while embracing vintage watchmaking techn…
Punches absurdly above its price.
The philosophy of Henry Archer centers around the principles of the Bauhaus design movement, emphasizing that form follows function.
UNDONE believes that watches are more than mere timepieces; they are reflections of individuality and stories.