Brand Atlas
Monterey Watch Co.
Monterey Watch Co. aims to provide high-quality timepieces at affordable prices, focusing on the intersection of mechanical endurance and intentional style. They craft watches based on direct consumer feedback to meet real-world needs, eschewing traditional corporate norms.
The line at a glance
About Monterey Watch Co.
Monterey Watch Co. is an independent watch studio based in Western North Carolina that has rapidly gained recognition for its high-performance, affordable watches, designed for both everyday wear and adventure.
The Sensei's view
Monterey Watch Co. brings 15 pieces to the directory around $269 – $519. Signature notes: Modern, Brushed steel, Weekend.
The story
Tim Hermes, a former marketing executive, decided to change careers at age 60 after building his own watch from a kit. He walked into a watch repair shop to learn more and eventually founded Monterey Watch Co.
Our favourite
The pick of the line
Slipstream Chronograph
Where we'd start with Monterey Watch Co.. The one to reach for if you only buy one.
See the watch