Brand Atlas
BEAUFORT
Beaufort Watches aims to invigorate the microbrand sector with designs that pay homage to historical horology while ensuring modern reliability and value. The brand emphasizes creating watches that are not just well-designed, but also enjoyable for wearers to own and discuss.
The line at a glance
About BEAUFORT
Beaufort stands to invigorate the microbrand watch industry with designs of historical horological significance. With our first watch release (the Aerotimer) we have fused a variety of WWII era design cues with modern features to create a value-packed modern wristwatch. The goal was to create a timeless watch that fits all the criteria of what we would look for in a watch. A watch with a great story, captivating design, and seriously delivers on its specifications.
The Sensei's view
BEAUFORT brings 22 pieces to the directory around $559 – $1,399. Signature notes: Modern, Brushed steel, Weekend.
The story
Beaufort Watches was founded by Robert Kwok, who started the brand while pursuing a degree in Commerce at Auckland University of Technology. The brand was inspired by Kwok's desire to create a high-quality watch that melded historical design with modern functionality, particularly drawing from the WWII-era Bristol Beaufort aircraft.
Our favourite
The pick of the line
Seatrekker Mkii - Blue
Where we'd start with BEAUFORT. The one to reach for if you only buy one.
See the watch
