Brand Atlas
Imperial Watch Co.
Imperial Watch Co. leans fully into vintage-diver and skin-diver aesthetics — vintage aesthetics combined with the durability and elegance of the modern-day dive watch, aiming for a complete package in sleekness, elegance, and wearability while adding precision, quality, and attitude to designs with a nod to mid-century history. imperialwatchco
The line at a glance
About Imperial Watch Co.
Imperial Watch Co. is a US-based microbrand (Hawaii) launched in 2022, producing vintage-diver-inspired watches such as the Royal Guard 200 and Rangefinder series. Builds typically use Seiko movements (e.g., NH34/NH35) and steel cases, priced in the $300–450 range, positioning the brand squarely in the affordable microbrand tier alongside other modder-turned-founder outfits.
The Sensei's view
Imperial Watch Co. brings 39 pieces to the directory around $439 – $599. Signature notes: Modern, Dive, Brushed steel.
The story
Founded by Ben Berkow, whose watch obsession started at 22 during U.S. Coast Guard basic training, where he wore a watch daily for the first time. He became a self-described "Watch Idiot Savant," discovering vintage brands like Ginsbo during specialized training, then falling deep into the watch-modding community — creating custom dials, full builds, and even inventing the first 12 o'clock crown watch mod. That hands-on modding background eventually became the foundation for launching his own brand rather than continuing to customize other people's watches.
Our favourite
The pick of the line
Oceanguard GMT - White W/ Coral And Turquoise Bezel
Where we'd start with Imperial Watch Co.. The one to reach for if you only buy one.
See the watch
