Brand Atlas
Humism
Humism views watches as a canvas for artistic expression, drawing inspiration from the Kinetic Art movement. The brand aims to turn time into mesmerizing art, focusing on movement and the beauty it reveals, encouraging wearers to appreciate the present instead of adhering to the regimented nature of time.
The line at a glance
About Humism
Humism creates unique automatic watches inspired by Kinetic Art, blending art and horology. Their designs incorporate animating elements that offer captivating visual displays, making each piece not just a time-telling device, but a kinetic sculpture for the wrist.
The Sensei's view
Humism brings 11 pieces to the directory around $358 – $428. Signature notes: Modern, Brushed steel, Playful.
The story
Humism is a design studio founded in Singapore that emerged in 2017. The brand quickly gained attention after launching its first watch collection on Kickstarter in 2018, exceeding its funding goal within 30 minutes and achieving 13 times its goal by campaign's end.
Our favourite
The pick of the line
Rhizome 39mm
Where we'd start with Humism. The one to reach for if you only buy one.
See the watch