Brand Atlas
DuFrane
DuFrane's philosophy centers around blending vintage aesthetics with modern reliability and craftsmanship. Each watch is hand-assembled, emphasizing storytelling through design, with models inspired by local landmarks and the founder's experiences as a collector and pilot.
The line at a glance
About DuFrane
DuFrane offers a collection of American-assembled watches that incorporate vintage design cues, especially from pilot and dive watches, paired with reliable modern technology. Each piece features unique storytelling elements linked to Austin and is focused on quality craftsmanship.
The Sensei's view
DuFrane brings 6 pieces to the directory around $899 – $1,499. Signature notes: Modern, Brushed steel, Adventurous.
The story
DuFrane was founded by Steven Lee, inspired by his lifelong passion for watches and design. The brand is named after his mother's maiden name and aims to capture the essence of Austin, Texas, reflecting both local heritage and Lee's personal journey in watchmaking.
Our favourite
The pick of the line
Mabry MkII 39mm Titanium Mechanical Field Watch
Where we'd start with DuFrane. The one to reach for if you only buy one.
See the watch