Brand Atlas
Studio Underd0g
The brand is committed to rejuvenating British watchmaking by assembling watches in-house and investing in local talent. Their approach emphasizes character and individuality, making watches that stand out while being accessible.
The line at a glance
About Studio Underd0g
Studio Underd0g produces colorful and cheeky watches, blending serious functionality with playful design. Each piece is crafted to highlight British craftsmanship, with an emphasis on assembling watches in the UK.
The Sensei's view
Studio Underd0g brings 41 pieces to the directory around $130 – $2,200. Signature notes: Modern, Weekend, Playful.
The story
Studio Underd0g was founded by Richard Benc in March 2020 during the COVID-19 lockdown. With a background in product design and experience at Braun, he aimed to create serious watches that inject humor and color into traditional watchmaking.
Our favourite
The pick of the line
Salm0n Exclusive Access
Where we'd start with Studio Underd0g. The one to reach for if you only buy one.
See the watch
