Brand Atlas
Swan & Edgar
The brand is committed to crafting timeless watches that reflect British heritage and culture. Their designs emphasize understated elegance and meticulous craftsmanship, serving as enduring symbols of style suitable for all stages of life.
The line at a glance
About Swan & Edgar
Swan & Edgar produces hand-assembled watches that celebrate British craftsmanship and history. The watches offer a blend of style, functionality, and affordability, appealing to both collectors and casual wearers.
The Sensei's view
Swan & Edgar brings 12 pieces to the directory around $278 – $2,722. Signature notes: Dress, Modern, Refined. Their best, the Tourbillon, scores 6.5.
The story
Swan & Edgar was re-founded by James Fields in 2020, inspired by the historic Swan & Edgar department store, which has been a staple in London since the early 19th century. This family-run brand aims to blend traditional British watchmaking with contemporary design, honoring its heritage while appealing to modern sensibilities.
Our favourite
The pick of the line
Tourbillon
Our highest-rated Swan & Edgar — a Sensei 6.5. The one to reach for if you only buy one.
See the watch