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The Palmera Skin Diver is the first watch to be released under our new Born & Raised founder release program. Inside the watch is the La-Joux-Perret G101 movement that features a 68 hour power reserve and is regulated in-house to +/- 5 seconds per day. The internal rotating bezel is operated via the second crown. The dial and handset both feature Grade A BGW9 to ensure long lasting glow in low light environments. With a vision of becoming a legacy brand in our home state of Texas, the Palmera Skin Diver is assembled, and the movement regulated, in the United States.
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At a glance
Pulled straight from the spec sheet, framed for the buyer. The editorial verdict is the Sensei's take above.
Sensei Says
Fairly priced for what it is.
The maker
Jack Mason's pitch is domestic manufacturing as the differentiator: designed in Dallas, Texas and built in the United States by their team of expert watchmakers, with an explicit "designed, not sourced" stance — no off-the-shelf parts. The brand frames itself as reviving a lineage of American watchmaking (Hamilton, Elgin, Waltham) that mostly disappeared after the Great Depression, positioning quality control and local servicing as the practical payoff of building domestically
Better movement
Entry-level movement